Choosing the right REALTOR® to represent your interests is a very important step to ensuring your experience and real estate transaction will be a good one. Here is a list of questions every consumer of real estate should ask a prospective REALTOR®. If the REALTORS you are interviewing fall short, can’t substantiate or hedge in anyway, you’re interviewing the wrong REALTOR! Make sure the REALTORS can back up any and all statements. Take a “show me” attitude! Don’t be shy this could be the most important business decision of your life!

  • How long have you been selling real estate?
  • How many homes do you sell a year?
  • How many homes have you sold in your career?
  • What percentage of your business comes from referrals from past and present clients?
  • What is your average time on the market versus the Multiple Listing Services (MLS)?
  • What percentage of your listings do you sell yourself?
  • What is your average list price to sell price ratio, and how does that compare to the rest of the MLS?
  • Where do you rank in your office? Top Lister? Top Seller? For how many years?
  • Where do you rank in your company, franchise… locally, internationally? For how many years?
  • Where does your individual office rank in the MLS? For how many years?
  • How strong is your name recognition in the market area?
  • Do you have a Guaranteed Sale Program? Will you buy my home so that I will not risk losing the home I want to buy?
  • What percentage of your accepted contracts close? What percentage fall apart?
  • What is your marketing plan?
  • Where and how often will you advertise our home?
  • Will you provide television advertising? How much?
  • Would you provide us with professionally produced four-color brochures of our home?
  • Will you provide Internet advertising? How?
  • What lead generation system (s) do you have to develop an inventory of buyers for your listings? Where are they?
  • Who manages them?
  • How many qualified buyers are you currently working with? What is your follow up system?
  • How many full-time assistants do you have? Do you have a listing coordinator, a closing coordinator, a team coordinator?
  • Do you have enough buyer leads to require a buyer’s broker or brokers?
  • Do you provide us with written activity reports of the showings and prospective buyer and REALTORS comments?
  • Do you have a mission statement?
  • Will you give us your professional opinion on how to prepare our home for showings?
  • Do you have a list of references that we may call?