Real Estate Myths

It is critically important which REALTOR® you select to help you find your dream home!!

Buying a home is a complicated business. Mistakes could literally cost you thousands of dollars or the missed opportunity of owning the home of your dreams. As a Buyer, you are always in competition with all of the other buyers who are looking to buy your dream home. There is a vast difference in the level of expertise and quality of service provided by Realtors. Give yourself the advantage of working with the Very Best! Work with The Sandi Pressley Team and get these Value-Added Services that will make a big difference for you! Highly Trained Buyer Specialists who focus on nothing else but finding the perfect home for you. They are not taken out of focus like most other Realtors who are listing properties, making brochures, following escrows and, in their spare time, trying to show homes to buyers. 100% of our Buyer Specialists’ time is spent on finding your dream home. The Sandi Pressley Team has other Specialists who handle all of the other activities and business details involved in real estate. In addition, because our Buyer Specialists spend their entire time previewing properties, they know the market inside and out, thus saving your valuable time by only showing you homes that meet your needs.

Our exclusive Buyer Instant Notification Program that instantly notifies us about properties coming on the market that meet your needs. Through our highly sophisticated computer search system, The Sandi Pressley Team constantly alerts you about properties that meet your requirements as they hit the market and before most other Realtors and buyers even know about them. Currently, no other REALTOR® offers this service

We represent the Largest Inventory of Homes For Sale that are in move-in condition and properly priced. Because we list more homes than anyone else by far, we know about the great homes coming on the market before they’re actually listed which is a tremendous advantage for our Buyer Clients.

Our Expert Negotiation Skills help our Buyers get their dream homes at the best possible price and at terms most favorable to them. The Sandi Pressley Team has helped more families move in the Albuquerque Metropolitan Area than any other REALTOR® … by far! This level of success is a testimonial to the expertise and negotiation skills that give Clients of The Sandi Pressley Team a major advantage over buyers working with other agents.

The Sandi Pressley Team is a Highly Trained Team of Real Estate Specialists, each working together to make sure that all of the important details are handled perfectly … and at no cost to you!

The Sandi Pressley Team is very busy selling a lot of homes because their professional Buyer Specialists work effectively and with total focus on their buyers’ needs.

The Buyer Specialists on The Sandi Pressley Team are top professionals who have undergone extensive advanced training in servicing the needs of buyers. They focus 100% of their time and effort in touring homes, counseling buyers and showing properties, which gives them a mastery of the marketplace which is invaluable to our buyer clients. It not only saves time but also offers and expertise and market perspective which our buyers find highly beneficial.

In addition, our Buyer Specialists employ the latest technology and computer systems in order to ensure that everything possible is done to find your dream home and with the least inconvenience to you. Just one example is our Buyer Instant Notification Program which is a highly sophisticated computerized program that keeps our buyers constantly informed about new properties coming on the market, and usually before anyone else knows about them.

Too busy? No … but very busy getting our buyers the homes of their dreams and at good market value with terms most favorable to them.

Yes, it matters! … and, it makes a HUGE difference!

Having access to information and knowing what it means are two different things. Buying a home involves a careful, knowledgeable analysis of the available homes on the market as well as an integral knowledge of financing, contracts, inspections, negotiations and a hundred other things, each vitally important to a successful purchase. Mistakes in any area could cost you thousands of dollars and turn your dream home into a nightmare.

The Sandi Pressley Team has a proven track record of success over many years in helping buyers move into their dream homes. Buying a home is too important to work with anyone less than the very best … The Sandi Pressley Team.

It really does matter. Not having your financing at least started up front could cost you money and maybe the home of your dreams.

Sellers generally do not want to take the risk of accepting an offer from an unqualified buyer. They’ve all heard the horror stories of someone who accepted an offer from someone who couldn’t get a mortgage loan and had their home tied up and off the market for months. If they do accept the questionable offer, they usually insist that the buyer pay the highest possible price. Having an offer from a prequalified or, better yet, pre-approved buyer gives the sellers a certain confidence that the sale will go through allowing them to finalize their plans and move ahead. This confidence factor is worth money to the sellers in the form of a reduced sale price.

The Buyer Specialists at The Sandi Pressley Team are experts at financing and can assist you in getting your finances in order so that you are in the best buying position possible, negotiating from a position of strength instead of uncertainty.

It is critically important which REALTOR® you select to market and sell your home! ! !

There are two major reasons why your selection of a REALTOR® is so important to your getting your house sold and getting the highest price and least inconvenience to you.

First, the real estate market is highly competitive with many other sellers competing for those few available, qualified buyers. Less than 60% of the homes that are put on the market actually sell. You need The Sandi Pressley Team with a proactive marketing plan who can outmarket your competition for those few buyers and not someone who just throws your home into the Multiple Listing Service and then prays that someone will sell it. Hire The Sandi Pressley Team, who are experts at marketing properties and spends money to get the job done.

Also, The Sandi Pressley Team members are expert negotiators who can convert a prospect to a buyer and obtain the highest and best price and terms for you. Secondly, it’s important to have a REALTOR® with the education, experience, and know-how to anticipate problems, avoid them, but be able to handle them quickly and in a professional manner should they occur. About 30% of the contracts written never close. Problems arise (and there’s a million things that can go wrong) and sellers who think they’re moving find out that the sale collapsed leaving them in a terrible predicament. If your home is picture perfect, you’ve priced it below market value and the market is strong and you’re very lucky, you can probably list with anyone …. but, why would you do that anyway? If a problem does arise, you want to be able to have someone who knows how to get it solved and get you moving. That’s what you’re paying for! The Sandi Pressley Team has a highly successful track record.

The Sandi Pressley Team is very busy doing all of the right things that will get the best results for you!

Just as superior restaurants are busy at dinnertime and superior doctors have a heavy patient load, The Sandi Pressley Team’s success in marketing homes has resulted in their being busy. You wouldn’t hire your brother-in-law to do open heart surgery on you just because he wasn’t busy. In addition, The Sandi Pressley Team has assembled a top-flight staff to assist them with the routine (but critically important) details in order to free them up to devote the time and attention you require to sell your home success-fully. The Sandi Pressley Team has built their business on one satisfied client at a time. And, their goal is for you to be another satisfied client who spreads the word about how well you were served.

No!. . Always select a REALTOR® on his/her credentials. Market value is a separate issue.

Overpricing a home to get the listing is the oldest scam in real estate: schmooze the seller and compliment the home to get the listing, then ask for a price reduction 30 days later. You should insist on a written, well-researched computerized market analysis to determine the realistic amount your home will bear in today’s market and price accordingly. First, select your REALTOR® based on his/her credentials. Then decide on price. NEVER SELECT AN AGENT BASED SOLEY ON THE PRICE HE/SHE RECOMMENDS.

The yard sign and newspaper ad, while effective, actually account for a very small percentage of “qualified” buyer activity.

Only 7% of qualified buyers come from yard signs and only 8% from newspaper ads. That’s why the failure rate for “For Sale By Owners” is so high. Most qualified buyers are generated by Realtors through referrals, past customers and clients, and various proactive marketing activities. In other words, most buyers are generated from a pool of buyers who have been professionally nurtured and developed over time.

That’s why it’s so important to engage the services of a REALTOR® who has developed a substantial and successful business over the years. You can greatly improve your chances of getting the highest price from the most qualified buyers by working with the most successful REALTOR® … The Sandi Pressley Team.

Your home will sell for whatever the market will bear… market value.

Your home will sell within a range of what similar homes are selling for. And because every home is unique, your home will probably sell in either the high or low end of that range depending on its condition. The Sandi Pressley Team will do a computerized market analysis collecting data to help you decide where to put the price. It’s not an easy process, but it’s not mysterious either.

Actually, it is to your advantage!

Many sellers mistakenly feel that a Realtor’s having other listings in the area will hurt their selling efforts because that REALTOR® might divert potential buyers to those other homes instead of theirs.

Actually, what really happens is that all of those competing properties generate a higher level of buyer activity for all of the properties which benefits everybody. Some buyers calling in on your home may ultimately decide to buy one of the other homes because of personal preferences but, in the same regard, buyers looking at the other homes will also be introduced to yours by the REALTOR® which is a tremendous benefit to you. Buyers very seldom buy the home they first call in about. Every listing is another “billboard” which generates valuable buyer calls which is the first step in developing a good working relationship between the REALTOR® and the buyer. As a result, most qualified buyers are working with Realtors who have the larger personal listing inventories. This is a major benefit to all of the sellers listed with those Realtors. This is one of the reasons why The Sandi Pressley Team sells an extraordinarily high percentage of their own personal listings.

One Major Advantage of listing with The Sandi Pressley Team is that every call generated by a sign, ad, or special marketing promotion goes directly to a member of The Sandi Pressley Team instead of being answered by whomever happens to be on ‘floor duty’, which is what typically happens in a real estate office. Sandi’s sellers are confident that all inquiry calls are much more likely to be converted to a sale.

You get what you pay for!

Your home is in competition with all of the other homes on the market for the best and most qualified buyers. There are generally more homes on the market than there are buyers. That’s why such a high percentage of the homes that go on the market don’t sell. You need an aggressive, proactive REALTOR® to get your home sold and for the highest net price to you.

Promotional costs such as photos, brochures, ads, MLS inserting fees, printing, direct mail, signage, etc., are vital to getting the results you want, but they are all expensive. The Sandi Pressley Team invests heavily into the marketing of your home. Will a discount broker offer a complete marketing campaign? … Hardly. Most of these “discretionary” expenses are the first to be eliminated when the brokerage fee is negotiated downward, although most of the time without the knowledge of the seller. These “discretionary” investments are some of the most important for getting the desired results. Don’t be penny wise and pound foolish!

Also, does a discount broker have a staff to personally attend to your specific needs? Does he have a proven track record of success, or is he using the discounted commission to win your business? Does he have the expertise to guide you through problems that may develop during the closing process? We think not! And remember, you only pay a commission when your property sells successfully. You owe nothing if The Sandi Pressley Team does not get results (which is highly unlikely).

There are a lot of Myths going around about the selling of real estate, but the Truth is that The Sandi Pressley Team gets results. Put them to work for you!